developing Samsung's Meta and TikTok strategy, turning AI features and product launches into engaging, digestible content that’s globally accessible.

directing influencer partnerships and in-house shoots to make new tech feel accessible and exciting. less jargon, more "wait, I need that."

instagram grew 39% to 2m+ and tiktok grew 58% to 4.1m. that’s 2m+ new followers, or one new tiktok follower every 21 seconds

agency - r/ga