to tie into tui’s sponsorship of married at first sight uk we created new social assets reworking the existing idents but with a twist…

using the same actors we mimicked the classic confessional feature of reality tv confessionals, showing the true feelings of the uk’s favourite mafs couple.

six reels, 8.3m+ views. the peak reel hit 3.8m, nearly 10x tui uk’s follower count.

agency - leo burnett